
A.M. Fishing Lures- Fishing lures are one of the most crucial elements in an angler’s toolbox, and A.M. Fishing Lures have become a standout brand for those who are serious about landing that perfect catch. Whether you are a seasoned professional or a weekend hobbyist, having the right lures can dramatically increase your success on the water. This guide will take an in-depth look at A.M. Fishing Lures, diving into different types of lures they offer, their versatility, how they compare to other lures on the market, the science behind their design, and tips for selecting the right A.M. lure for your fishing conditions.
A.M. Fishing Lures: A Brief History and Brand Overview
A.M. Fishing Lures has built a solid reputation in the angling community for producing high-quality, innovative, and reliable fishing lures. Founded by a group of avid fishermen, the brand was born from the idea that traditional lures lacked certain performance aspects, such as durability and effectiveness in various water conditions. Over the years, A.M. Fishing Lures has grown into a staple name in the fishing industry, recognized for their creative lure designs and unwavering commitment to helping anglers achieve more successful fishing experiences.

A.M. Fishing Lures started small but quickly gained traction due to their emphasis on research and development. They tested their products rigorously in different environments, refining their designs to ensure maximum performance in both freshwater and saltwater fishing. As a result, A.M. lures began to dominate fishing tournaments, particularly for species like bass, trout, and redfish, which require specialized lure designs to attract.
One of the defining features of A.M. Fishing Lures is their use of premium materials. Whether it’s the hooks, skirts, or plastics used for their soft baits, each component is made to withstand tough environments and heavy use. Their hard baits, such as crankbaits and jerkbaits, are known for their exceptional action in the water, mimicking the movements of prey species and triggering aggressive strikes from fish.
A.M. Fishing Lures also prides itself on innovation. Many of their products feature advanced technology, such as realistic holographic patterns, lifelike movement systems, and scent infusion techniques. These details help set their lures apart from the competition, allowing them to appeal to even the most cautious fish. With a firm footing in the fishing industry, A.M. Fishing Lures continues to push boundaries with new designs and technologies, making them a go-to choice for serious anglers.
Types of A.M. Fishing Lures: Choosing the Right Lure for the Job
A.M. Fishing Lures offer a wide range of lures to suit various fishing conditions and target species. From hard baits to soft plastics, each type serves a different purpose, and knowing when to use which one can be the key to a successful fishing trip. Below is a breakdown of some of the most popular types of A.M. lures and how to choose the right one based on the environment and species you are targeting.

Hard Baits
A.M. hard baits, such as crankbaits, jerkbaits, and topwater lures, are designed to mimic the movement of prey species in the water. These lures are made from durable materials and often include intricate details like 3D eyes, realistic color patterns, and rattles to attract fish.
- Crankbaits: Crankbaits from A.M. Fishing Lures come in various shapes and sizes, each designed to target specific depths and fish species. Whether you’re fishing in shallow waters or deep lakes, there’s a crankbait for the job. Shallow-running crankbaits are ideal for species like bass or walleye, while deep-diving versions are better for targeting larger fish that lurk in deeper waters.
- Jerkbaits: Jerkbaits work by mimicking an injured baitfish, making them irresistible to predatory species like bass and pike. A.M. jerkbaits feature realistic finishes and erratic swimming action to provoke strikes, especially in clear water conditions.
- Topwater Lures: If you’re looking for explosive action on the surface, A.M. topwater lures, such as poppers and walking baits, are a great choice. These lures are effective for targeting species like largemouth bass, which are known for attacking prey near the surface, especially during the early morning or late evening.
Soft Plastics
A.M. soft plastics are some of the most versatile lures in their lineup. These lures can be rigged in various ways, from Texas-rigs to Carolina-rigs, and are commonly used for freshwater species like bass, but can also work in saltwater environments for redfish and flounder.
- Worms: A.M. worms are a staple for bass anglers. Whether you’re flipping, pitching, or slow-rolling a Texas-rigged worm through heavy cover, these soft plastics are highly effective for enticing bites from bass holding in dense vegetation or near structure.
- Swimbaits: A.M. swimbaits come in both paddle-tail and straight-tail varieties, allowing anglers to target different species depending on their retrieve style. Paddle-tail swimbaits create vibration in the water, making them ideal for drawing in predatory fish from a distance, while straight-tail swimbaits offer a more subtle presentation.
- Creature Baits: Creature baits are designed to mimic various aquatic creatures, such as crawfish or insects, and are perfect for enticing bass in heavy cover. A.M. creature baits often come with appendages that move naturally through the water, making them particularly effective when fished slowly along the bottom.
Jigs
Jigs are another essential part of the A.M. Fishing Lures lineup. They can be used in a wide variety of environments and are especially popular for bottom-dwelling species. A.M. jigs come in various styles, including flipping jigs, football jigs, and finesse jigs, each designed for different presentations.
- Flipping Jigs: These are best suited for fishing in heavy cover, such as submerged vegetation or wood. Flipping jigs from A.M. are typically paired with a soft plastic trailer, such as a crawfish or creature bait, to create a bulky, realistic profile that bass can’t resist.
- Football Jigs: Football jigs are designed for dragging along rocky bottoms. Their wide head shape prevents them from getting stuck in crevices, making them a favorite for targeting fish like smallmouth bass and walleye that are often found near rocky structure.
- Finesse Jigs: When the bite is tough, finesse jigs can make all the difference. These smaller, lighter jigs from A.M. are perfect for clear water or highly pressured fish, as they offer a more subtle presentation that doesn’t spook wary fish.
How A.M. Fishing Lures Compare to Other Brands
In the competitive world of fishing lures, A.M. Fishing Lures has managed to carve out a significant niche for itself. When compared to other leading brands, A.M. offers several advantages, particularly in terms of innovation, durability, and affordability.

Innovation and Design
One of the standout features of A.M. Fishing Lures is their focus on innovation. Unlike some brands that rely on traditional designs, A.M. continually pushes the envelope with new technologies and lure concepts. Their lures often feature unique attributes, such as realistic 3D patterns, enhanced holographic finishes, and advanced movement mechanisms. This attention to detail sets them apart from competitors who may not invest as heavily in research and development.
Additionally, A.M. is known for creating species-specific lures, taking into account the behaviors and preferences of fish in different environments. Whether it’s a crankbait designed for deep-diving or a soft plastic tailored for Texas-rigging, each lure is optimized for the conditions in which it will be used.
Durability and Materials
When it comes to durability, A.M. Fishing Lures stand out from the crowd. Many anglers have found that their lures last longer than those from competing brands, thanks to the high-quality materials used in their construction. For example, their soft plastics are made from a proprietary blend that is both durable and flexible, meaning they can withstand multiple fish strikes without tearing.
Similarly, A.M.’s hard baits feature sturdy hooks and hardware, ensuring that they don’t fail during a fight with a large fish. This is particularly important for species like pike or muskie, which are known for their aggressive strikes and powerful runs.
Affordability
Another reason A.M. Fishing Lures have gained popularity is their affordability. While some premium lure brands can be prohibitively expensive, A.M. strikes a balance between quality and price. This makes their lures accessible to a wide range of anglers, from weekend hobbyists to tournament professionals. Despite their reasonable prices, A.M. does not compromise on quality, ensuring that their products perform as well as, if not better than, more expensive alternatives.
Comparison with Major Brands
When compared to major brands like Rapala, Zoom, or Strike King, A.M. Fishing Lures holds its own, particularly in terms of versatility. For example, Rapala is known for its hard baits, while Zoom dominates the soft plastic market. A.M., on the other hand, offers a more comprehensive selection across both categories, making them a one-stop shop for anglers looking to stock their tackle box with a variety of lure types.
Additionally, while some brands specialize in freshwater or saltwater, A.M. Fishing Lures are designed to perform well in both environments, giving them an edge in versatility. This makes them an excellent choice for anglers who fish in a variety of conditions, whether they are targeting largemouth bass in a freshwater lake or redfish in a saltwater bay.
The Science Behind A.M.
Fishing Lure Design
What sets A.M. Fishing Lures apart from many other brands is the science that goes into each lure design. A successful lure mimics the natural behavior of prey, triggers predatory instincts, and holds up in diverse fishing environments. But creating lures that achieve all these goals requires a deep understanding of fish behavior, biology, and environmental factors.

Hydrodynamics and Lure Movement
One of the most critical factors in lure design is how the lure moves through the water. A.M. Fishing Lures spends considerable time perfecting the hydrodynamics of their products to ensure they move naturally, mimicking the swimming patterns of real baitfish. For example, their crankbaits are designed with precise lip angles and body shapes to create the correct wobble or dive depth, while their soft plastics are infused with salt to create a more natural sinking action.
This attention to movement is crucial because fish are highly attuned to the vibrations and movements of potential prey. Lures that move unnaturally are less likely to trigger a strike, especially from wary fish that are used to seeing artificial baits.
Visual Appeal and Color Patterns
Another important aspect of lure design is visual appeal. A.M. Fishing Lures are known for their realistic color patterns and holographic finishes, which closely mimic the appearance of natural prey species. These details are particularly important in clear water, where fish can see the lure more clearly.
In addition to realistic color patterns, A.M. lures often feature bright, attention-grabbing colors for use in murky water or low-light conditions. These high-contrast patterns make it easier for fish to spot the lure, even in challenging environments.
Sound and Vibration
Many A.M. Fishing Lures are equipped with rattles or other noise-making elements designed to attract fish through sound and vibration. This is particularly effective for species like bass, which rely on their lateral line to detect vibrations in the water. The rattles create a commotion that mimics the sound of prey, drawing fish in from a distance.
Scent and Taste
For some of their soft plastics, A.M. uses scent infusion technology to make their lures more attractive to fish. This is especially important when targeting species that rely heavily on their sense of smell, such as catfish or trout. The scent is designed to trigger a feeding response, encouraging fish to hold onto the bait longer, giving the angler more time to set the hook.
Tips for Selecting the Right A.M. Fishing Lure for Your Conditions
Choosing the right A.M. Fishing Lure for your specific fishing conditions can be the difference between a productive day on the water and going home empty-handed. Here are some key tips to help you make the right decision.

Consider the Target Species
Different fish species respond to different lure types, so it’s essential to match your lure to the fish you are targeting. For example, if you’re fishing for largemouth bass, a soft plastic worm or crankbait might be your best option. On the other hand, if you’re targeting pike or muskie, a large swimbait or jerkbait would be more effective.
Water Clarity and Light Conditions
Water clarity plays a significant role in lure selection. In clear water, opt for more natural colors and realistic patterns to avoid spooking fish. In murky water or low-light conditions, choose lures with bright, contrasting colors that will stand out and attract fish.
Water Temperature and Season
Fish behavior changes with the seasons, and so should your lure choice. During colder months, fish tend to be less active, so using slower-moving lures like jigs or soft plastics can be more effective. In warmer months, when fish are more aggressive, faster-moving lures like crankbaits or spinnerbaits can trigger reaction strikes.
Depth and Structure
Consider the depth at which you’re fishing and the type of structure present. If you’re fishing in shallow water with a lot of vegetation, a topwater lure or weedless soft plastic might be your best option. In deeper water, opt for a deep-diving crankbait or jig to reach fish that are holding near the bottom.
Experiment and Adjust
Finally, don’t be afraid to experiment with different A.M. Fishing Lures until you find what works best for your situation. Conditions can change throughout the day, so it’s important to stay flexible and adjust your lure choice as needed.
Conclusion
A.M. Fishing Lures have earned a strong reputation among anglers for their quality, innovation, and effectiveness. With a wide range of products suited for both freshwater and saltwater environments, these lures offer something for every angler, regardless of skill level or target species.
By understanding the different types of A.M. lures available and how to use them effectively, you can significantly increase your chances of success on the water. Whether you’re targeting bass in a weedy pond or chasing redfish in a coastal bay, A.M. Fishing Lures provide the tools you need to land your next big catch.